C.R.I. ACKNOWLEDGES ITS PATRONS WITH THE ‘C.R.I. BANDHAN 2017’ SCHEME
Coimbatore, 27th Nov 2017: C.R.I Pumps, the world’s fastest growing pump company had launched an exciting scheme ‘C.R.I. Bandhan 2017’. This scheme was especially launched for mechanics and plumbers who recommended specific C.R.I. products from authorized dealers and retailers to customers. Under this scheme, there were performance based awards and a lucky draw.
The eligibility criterion for the lucky draw was a minimum score of 10,000 points. The lucky winners of the bumper prizes – a brand new Maruti Alto 800 Car, TVS Apache and Hero Glamour Bikes were announced earlier today at a function held at Coimbatore. This promotional scheme covered a vast geographical area where over 40,000 mechanics and plumbers participated in the lucky draw. The products that came under this scheme included Monoblock Pumps, Single & Three Phase Open-well Submersible and Bore-well Submersible pumpsets.
The mechanics and plumbers who had completed the registration formalities and had obtained a membership card were eligible to participate in the scheme. The registration process was open through C.R.I. Authorized dealerships, Toll-free phone number, Portal and Mobile App. Points were allotted and based on the total points earned at the end of the scheme period, members were given a list of prize options to choose from the gift list. All participants had submitted the scheme card to the respective dealers along with their choice of preferred gift.
This performance point based reward scheme included numerous other prizes too like bikes, branded split ACs, laptops, Television sets, iPads, mobiles, automatic washing machines, refrigerators, cameras, home theatres, microwave ovens, home appliances, LED torches and much more.
Mr.R.Boopathy, Vice President – Marketing and Mr.C.Kumar, Associate Vice President – Marketing, C.R.I. Pumps, participated in the function held at Coimbatore. Picking the winners of the lucky draw, they said “It is with absolute delight that we acknowledge the diligence and patronage of our channel partners and the undying loyalty of our customers – the major reasons for C.R.I.’s continued success. The C.R.I. Bandhan 2017 Scheme was launched as a token of appreciation to C.R.I.’s registered mechanics and plumbers for their constant support. This is a value added scheme from the house of C.R.I. and we will consistently offer superior value propositions to all our stakeholders. From a global player in the pump market, C.R.I. has grown into a leader in fluid management systems with strong presence in the pumps, pipes, solar, valves, wires and cables space. Its customer centric initiatives, innovative products and excellent after-sales service make it the ultimate choice for customers worldwide.” They further added, “We would like to congratulate all the winners of the C.R.I. Bandhan 2017 Scheme. We would also like to thank all our valued customers for their steadfast support which has taken Brand C.R.I. to a leading position in not just the pump market but in fluid management systems too.”
Acknowledging the hard work of our patrons does not end with this scheme alone. To further enhance the skills of the mechanics and improve their lives, C.R.I. provides knowledge training and skill development programs to them in addition to developing specialized Apps for knowledge sharing and account management and the supply of tool kits. C.R.I. also provides insurance schemes for the mechanics and scholarships for their children.
The winners of the grand prize are listed below,
1.Mr. M.Balasubramaniam, Vigaa Motor agency, Tirupur. Tamilnadu (Maruti, Alto)
2.Mr. Guddu Kumar, Jai Bala Traders, Gaya. Bihar (TVS Apache Bike)
3.Mr. Karunesh Partap Singh, Singh Machinery Stores, Salon. UP (Hero Glamour Bike)