C.R.I. has once again been Conferred the prestigious EEPC’s Export Award for Excellence, becoming the only company in the category to win the award for an unbeatable 14th time
C.R.I. wins the EEPC – Engineering Export Promotion Council Award for the 14th time in the category of “Star Performer Award for the year 2016-17” under Large Enterprises from Shri. C.R. Chaudhary, Honourable Union Minister of State for Commerce and Industry, Government of India for its consistent performance in Export business.
Over the years, the EEPC awards have become one of the most esteemed awards in the country commemorating outstanding performances of organisations across verticals. C.R.I. has created a niche for itself by becoming the Pump Company which has been consistently receiving this award multiple times for Export Excellence .
Mr.R.Boopathy, Vice President – Marketing, C.R.I., receiving the award said, we have been striving hard with sheer passion to be an exemplary leader of the sector over the years. This commitment to excellence is visible in our strong presence in 120 countries providing world class fluid management solutions. It gives us immense pleasure to be recognized for our commitment and performance by EEPC, as we continue on our endeavour and achieve new height for C.R.I. an Indian brand in the Global markets”
C.R.I. is not just a mere pump manufacturer today but has grown into a fluid management solution provider, exporting worldwide with presence in all continents. The company provides world class fluid management solutions with 21 state-of-the-art factories globally. Acquisitions in UK and Italy have catalyzed its global presence and strong hold in the United States of America in Coal Bed Methane (CBM) and Mining application pumps, making them one of the sought after companies in the sector.
“We are India’s first exporter of high value pumps to China, and have strived to build a good market for pumps there. We have commissioned a solar pumping system in Africa, probably the biggest of its kind. We take this opportunity to express our gratitude for this industry acknowledgement and will continue to develop innovative solutions in fluid management sytems. We thank all our customers, dealers, stakeholders, dedicated employees and the authorities for their trust and support in achieving yet another milestone,” he further added.
C.R.I., the world’s fastest growing company is a Coimbatore based fluid management solution provider with global presence, catering to all types of Industrial and Institutional fluid application Pumps, Motors, Valves, Residential & Agriculture pumpsets, IoT Drives & Controllers, Pipes, Wires & Cables, Solar Systems. The Group has a diversified product range of 6,000 products and is one of the few to manufacture 100 percent stainless steel pumps, encapsulated resin filled motors in the world. C.R.I. products are sold through 20,000 outlets across 120 countries, backed by 1,500 service centres worldwide. The company has 21 factories across the world and has made acquisitions in the UK and Italy. The R&D division – “Fludyn Advanced Technology Centre” is recognised by the Ministry of Science & Technology. C.R.I. is India’s top Exporter; winner of EEPC (Engineering Export Promotion Council) Award 14 times now and National Energy Conservation (NEC) Award winner thrice. C.R.I. offers the highest number of 5-star rated pumps in India and has so far installed 7 Lakh star rated pumpsets with a cumulative savings of over 5000 million units of power for the nation.
Coimbatore, 2nd May 2018: CRI has bagged a Rs.150 crore order from Energy Efficiency Services Limited (EESL), a Government of India Enterprise under the Union Ministry of Power, for implementation of the Agriculture Demand Side Management (AgDSM) program in association with Government of Andhra Pradesh. The AgDSM program is aimed to replace existing inefficient agriculture pumps with BEE five star rated energy efficient pumpsets along with Internet of Things (IoT) enabled smart control panels with estimated energy saving potential of 25 per cent. These pumpsets are provided at free of cost to farmers with free maintenance for five years. The project will cover over 40,000 farmers in Andhra Pradesh.
The order follows by CRI Pumps taking up a pilot project eight years ago in Maharashtra– the only company to do so, initiated by the Bureau of Energy Efficiency, Government of India to reduce electricity consumption used for irrigation. The average efficiency range of BEE Star rated Energy Efficient Pumpsets is 40 to 50 per cent compared to 20 to 30 per cent of existing pumpsets.
Mr. Saurabh Kumar, Managing Director, Energy Efficiency Services Ltd. said, “The implementation of AgDSM program is crucial as electricity bills for agricultural pumpsets are being paid by government in the form of subsidy. Currently, over two crore pumpsets are used in agriculture in India consuming 173.2 billion units of electricity per annum. Over five lakh new pumpsets are added each year. Low-cost or free electricity coupled with high inefficiencies contributes to adoption of inefficient and unreliable pumpsets, resulting in massive water wastage and high energy consumption. EESL has taken up the initiative of accelerating the implementation of AgDSM programme in India.” Mr.Kumar further added, Rs.400 crores have been earmarked for the project.
Mr. G. Soundararajan, Vice-Chairman, C.R.I. Group, said, “C.R.I. has always been in the pursuit of trendsetting innovations over the years and the company has evolved to become a total fluid management solutions provider across various sectors. On the outset of the implementation of AgDSM program, he said, “The highly energy efficient pumpsets, equipped with laser welded stainless steel impellers for corrosion resistance are supplied with IoT enabled smart control panels for seamless integration. The IoT enabled pumpsets will help farmers to monitor through their mobile phones; the working condition of the pumps; switch on and off the pumps using their mobile phones any time, from anywhere; monitor power consumption; track performance in real time; and also get message alerts through their mobile phones if anyone tries to steal the pumps. The pumps are also programed to automatically switch off when there is no ground water or stop in power supply. In addition to high levels of energy savings, it will make operating the pumps easier for farmers as well as bring down repair costs. He added “The Electricity Department can also remotely monitor power consumption details, quality of power, running hours and various other parameters.”
Shri Shashi Kant, Regional Manager & Deputy General Manager, Energy Efficiency Services Ltd. said “The AgDSM program in Andhra Pradesh in the first phase involves replacement of one lakh old inefficient pumpsets with BEE 5 star rated energy efficient pumpsets along with smart control panels. Over the next few years, 15 lakh inefficient agriculture pumps will be replaced in the State. The program aims to save 349 million units of energy per annum amounting to savings of Rs.139.60 crores per annum for the government. The project duration is 5 years.”
The campaign for energy efficient pumps is backed by the Union Ministry for Power, Government of India.
New Delhi, 14th December 2017:
Once again C.R.I. Pumps proves to the world that it is undoubtedly a leader in manufacturing energy efficient pumpsets by winning the National Energy Conservation Award 2017. C.R.I. is the only company to win this award in the overall pump category.
The National Energy Conservation Day is being celebrated on 14th December every year by BEE. To commemorate and celebrate this day, the National Energy Conservation Award is being given by The Ministry of Power, Govt of India and the eligible products are BEE 5 Star Labelled Appliances with more energy efficiency.
The Hon’ble President of India Shri Ram Nath Kovind and the Hon’ble Minister of State (I/C) for Power and New & Renewable Energy Shri Raj Kumar Singh had consented to grace the occasion. And on this occasion, for the 3rd time, C.R.I. wins the NEC award for the most energy appliances in the category of pump sets for the year 2017.
Receiving this award, Mr.G.Selvaraj, Joint Managing Director, C.R.I. Group said, “It is with immense pride that C.R.I. adds another feather in its cap of achievements. All through the years C.R.I. has endeavoured to offer energy efficient pump sets through innovative design and technology. This in turn greatly benefits the customer, environment, society and the nation at large. C.R.I. would tirelessly continue on his mission to conserve a very scare natural resource. We take this opportunity to thank all our customers, stakeholders, dedicated employees and the authorities for their trust and support in achieving our mission and milestone”.
C.R.I. is the Only Company in India to manufacture the most number of BEE 5 Star Labelled Pumpsets. C.R.I.’s energy efficient products are well recognized by Government of India, as trustworthy products to replace the pump sets for various projects across the country to save energy. Until now in India, C.R.I. has installed over 7 Lakhs Star Rated Pump sets in various states which results in cumulative saving of more than 5,000 Million Units of power.
C.R.I’s state of the art R&D wing has more than 125 Engineers & is facilitated with latest design tools, software and a state–of-the–art prototyping & testing facilities. It is recognized by Ministry of Science &Technology, Govt. of India. C.R.I ‘s unwavering commitment to quality has attracted innumerable International certifications including CE, UR, UL, TSE, NSF, INMETRO EIL, IBR, API, PED, ISI, ISO 9001 & 14001, OHSAS 18001
C.R.I. Pumps and Coimbatore District Basketball Association has been successfully conducting the All India Basketball Tournament for Women for the past 15 years. The country’s leading basketball teams take pride in joining this prestigious tournament.
This year, these tournaments are scheduled from 26th May to 31st May 2017. Eight leading teams of the country have been selected for the women’s tournament and they include (Pool A) South Central Railway – Secunderabad, Southern Railway – Chennai, Eastern Railway – Kolkata & Arise Steel – Chennai and (Pool B) KSEB – Thiruvananthapuram, Chhattisgarh State – Bilaspur, North Frontier Railway – Guwahati and Coimbatore District Basketball Association (CDBA), Coimbatore.
The winning teams will be awarded cash prize as follows
The All India Tournament Women will begin on the evening of 26th May 2017. The teams will play on league basis till 29th May 2017. The Semi-Finals & Finals will be on 30th May 2017 and 31st May 2017 respectively .All the matches will be conducted at V.O.C. Park Basket Ball Court.
Dr. K. Vijayakarthikeyan, IAS, Commissioner and Special Officer, Coimbatore Corporation will be the chief guest, Mr.V.V.R Raj Satyen, President – Tamilnadu Basket Ball Association has kindly consented to be the Guest of Honour, Dr. M. Manickam – Chairman, Sakthi Group of Companies will be the other Guest of Honour. Mr.G.Selvaraj, President, Coimbatore District Basketball Association, Joint Managing Director of C.R.I.Pumps heads the co-ordination of the event.
Coimbatore, 20th May 2017: C.R.I Pumps, the world’s fastest growing pump company, had launched an exciting scheme ‘C.R.I. Bandhan’ on 1st September 2016. This scheme was especially launched for mechanics and plumbers who recommended specific C.R.I. products from authorized dealers and retailers to customers. Under this scheme, there were performance award and a lucky draw too.
The eligibility criterion for the lucky draw was a minimum score of 15,000 points. The lucky winners of the bumper prizes – a brand new Tata Nano Car and a Hero Passion Pro Bike were announced earlier today at a function at Coimbatore. C.R.I. Pumps has initiated a promotion of this magnitude exclusively for the mechanics / plumbers, spanning such a vast geographical area and more than 5000 mechanics and plumbers participated in this lucky draw. The products that came under this scheme included Monoblock Pumps, Single & Three Phase Open-well Submersible and Bore-well Submersible pump sets.
The mechanics and plumbers who had completed the registration formalities and had obtained a membership card valid from 1st September 2016 to 31st March 2017 were eligible to participate in the scheme. The registration process was open through C.R.I. Authorized dealerships, Toll-free phone number, Portal and Mobile App. Points were allotted and based on the total points earned at the end of the scheme period, members were given prize options to choose from the gift list.. All participants had to submit the scheme card to the respective dealers along with their preferred gift on or before 5th April 2017.
This point based reward scheme included numerous other prizes too. The prizes includes branded split AC, laptops, Television sets, iPad, mobiles, automatic washing machines, refrigerators, cameras, home theatre, microwave ovens, home appliances, bikes, LED torch and much more.
Mr.R.Boopathy, Vice President – Marketing and Mr.C.Kumar, Associate Vice President – Marketing, C.R.I. Pumps, participated in the function held at Coimbatore, Picking the winners of the lucky draw, they said “It is with delight that we acknowledge the diligent patronage of our supply chain and the undying loyalty of our customers – the reasons for C.R.I.’s continued success. The C.R.I. Bandhan Scheme is a value added offering from C.R.I. Pumps in an effort to appreciate all our patrons for their constant support.” They further added, “Congratulations to all the winners of C.R.I. Bandhan Scheme”. C.R.I. is a global player in the pumps, valves, pipes, wires and cables space and will consistently offer superior value proposition to its clients. Its customer centric initiatives, innovative products and excellent after-sales service make it the ultimate choice for customers worldwide. We take this opportunity to thank all our valued customers for their unwavering support in taking the brand to the number one position in the Pump market.”
The winners of the grand prize of Tata Nano car and Hero Passion Pro Bike are Mr.Mamidala Kiran Kumar, Telangana and Mr.Thimappa, Karnataka.
C.R.I. is one of India’s leading pump and motor manufacturers with over 1000 models to choose from. Established in 1961, C.R.I. has grown from strength to strength through innovative product offerings and consistent improvisations. It was one of the first pump manufacturing companies to introduce 100% stainless steel pumps in the market.
C.R.I. has steadily expanded its presence beyond domestic markets and today is a trusted brand in over 70 countries. Its stand in the global market is best endorsed by the Star Performer Award that it has won for the past 5 consecutive years. Its nationwide network includes 3500 dealers and an active after sales support service.
The organisation has been deeply committed to bettering its immediate community and environment. For C.R.I., education has been a top priority and the management is actively involved in partnering with 8 schools across Coimbatore and the neighbouring regions. The schools are:
From lending complete infrastructure support like the Drinking water facility, construction of toilets, Laboratory, Noon meals centre and storage facility, Erection of compound walls, to instituting facilities like computers and modern teaching aids and other sports materials. C.R.I. has been striving to fulfill the thirst of education in the socially and economically backward areas.
Through the years, C.R.I. has also helped the schools upgrade class strength and thereby reach out to more children from the backward regions. The management at C.R.I. takes keen interest in monitoring the progress of the schools and offers vocational training and higher education opportunities to deserving students from these institutions.
All employees of C.R.I. actively contribute to the Corporate Social Responsibility initiatives of the company and this has helped it establish a work environment that works towards community development as passionately as it does towards organisational growth.
Education will continue to be one of the most significant contributions of the organisation.
With the rapid urbanization of Coimbatore city, the need for every kind of facility has grown manifold in the recent past. More than 10,00,000 people have migrated from the rural areas to the city in the recent years and this has naturally fuel led the need for more concrete steps in infrastructure development.
Although the city is equipped with 2 electric crematoriums, apart from several traditional burning ghats, the need for increased capacity is being felt across the region. A positive development in this front has come from the initiative of the Shri K Gopal Memorial Trust, which has embarked on donating a completely gasified crematorium to the Saravanampatti Town Panchayat.
The trust is managed by a group of eminent personalities, including Smt G Sarojini, Mr. C Velumani, Mr C R Swaminathan, Mr CN Srivatsan, Mr S Dorairaj, Mr G Soundararajan, Mr R Vijaykumar, Mr G Rajendran and Mr G Selvaraj.
The project outlay for the gasified crematorium is expected to touch about Rs 1.75 crores and the civil construction is being undertaken by Ms Samraj Constructions, Coimbatore. The furnace for the purpose is entrusted with Ms Jwalaa Equipments and Consultants, Madurai.
One of the advantages the gasified crematorium will offer the people, is a 24 hour availability. The facility is located in Saravanampatty and will provide significant benefits for the people in and around Sathy Road and Annur locations. The facility is expected to begin functioning by end 2009.
The Shri K Gopal Memorial Trust is managed by the house of C.R.I.
Coimbatore, Aug 23, Monday: CRI Pumps Private Ltd is been awarded with BEE’s Energy saving First Pilot project ‘Agriculture Demand Side Management’ (Ag DSM), launched at Mangalwedha subdivision of Solapur Circle in Maharashtra. In this pilot Ag DSM project CRI pumps would undertake the responsibility of identifying and replacing 3530 old agricultural pumps with Energy Efficient Star Rated Pump Sets, within a span of next 9 months.
The Central Government of India in association with Bureau of Energy Efficiency (BEE) in an aim to save power upto 40% has decided to replace the old agricultural pumpsets with pumpsets that are fully energy efficient as per BEE standards. The BEE Star Energy Efficiency Labels have been created to standardize the energy efficiency ratings of different electrical appliances and indicate energy consumption. The BEE Star Labels include a Star Rating System that ranges from One Star – least energy efficient, thus least money saved to Five Stars – most energy efficient, thus most money saved. Under this project the farmers will be provided with Energy Efficient Pump Sets (EEPS) free of cost. Agriculture Implementing Agency (AgIA) shall be responsible for dismantling the existing pump sets, procurement of new EEPS, installation, maintenance and repair/replacement. The Repair & Maintenance for 60 months shall be provided at no cost to the farmers.
Mr.Rajendran, Managing Director, CRI Pumps said “The power crisis in India should be addressed aggressively in the present scenario. Agricultural sector uses over 120 lakh electric pumps, all primarily used for irrigation, consuming 6000 crore kWh of electricity which accounts for 40% of the energy usage. If the 6lakh pump sets used per annum are replaced with fully energy efficient pump sets, it will result in a savings of Rs.2500 crores.”
CRI Pumps Private Ltd has taken the project for a term of five years. CRI Pumps has committed a cumulative energy saving of 36% over the next five years, which would be monitored by a Third party agency appointed by BEE with the approval of Maharashtra State Electricity Distribution Company Ltd. The total estimated cost of the project is Rs.7 Crore. CRI Pumps won the project, since the other leading pump set manufacturers, could not take up the challenge and promise execution.
The CRI Pumps Private Ltd is a Multi-winged organization that produces different varieties of pumps and motors that are engineered to perfection. The name C.R.I. itself encapsulates the company’s ethos: “Commitment, Reliability, Innovation” and it has now become a household name associated with water lifting pumps – be it for agriculture, industry, domestic, mining or civil applications.
Besides having a strong domestic presence in India, they are one of the fastest growing Multi National companies and their products are being sold in more than 70 countries across the world through overseas subsidiaries and strong distributor network.
CRI has the unique distinction of being one of the few pioneers in the world to produce pumps & motors in 100% Stainless Steel construction in a wide range which have earned a unique reputation for its quality & excellence.
CRI Pumps takes yet another business stride!
CRI Pumps, India’s largest manufacturer and exporter of pumps has signed a Business Transfer Agreement with, UK based Pumps & Process Systems Ltd,. This agreement will enable CRI pumps to scale new heights in embracing innovative technologies in delivering Industrial pumping solutions such as Pulp handling, Slurry handling and Chemical handling for a variety of industries such as Paper Mills, Metals & Mining, Power, Coal, Chemicals and Petrochemicals, Food & Beverages among others. The new initiative will enhance the prospects of meeting industrial demands both in India and abroad alike.
Pumps & Process Systems Ltd., is a Glasgow, UK based company founded in 1991 and has an established track record of performance of the pumps, across the globe. PPSL pumps have been supplied to countries like UK, Canada, US, Australia, South Africa, Indonesia, Chile and several other countries all over the globe. The company also has a strong service backup with the supply of spares. Speaking on the prospects of the agreement, Mr Soundara rajan, Vice Chairman, CRI Pumps pvt Ltd, said, “CRI has strategic plans to enter into the production of a variety of Pumps for different Industrial applications. CRI today is already supplying products to general water supply, power, petrochemicals, cements, metals and mining industry. With the addition of this product range, for which there are only few manufacturers worldwide, and its strong manufacturing and R&D capability, CRI will be able to offer specific, effective and efficient solutions to meet the growing industry demands”. Mr William Thom, Managing Director, Pumps & Process System Ltd, said “It is a win-win situation for both the companies. Proven technology of these products coupled with CRI’s R & D capability and manufacturing expertise, Industrial Customer’s can expect world class products for really tough applications such as corrosive and erosive slurry handling, pulp handling, chemicals handling in several industries.”
CRI Pumps will carry out further developments and improvements along with a team of professionals stationed in India from Pumps & Process Systems Ltd. CRI Pumps plans to invest in a new dedicated manufacturing facility and testing facility with sophisticated automated data acquisition system. CRI Pumps with its 5 decades of experience and expertise has become an indispensable name in offering pumps for different applications with its worldwide presence in over 80 countries. CRI Pumps has been recently awarded the 1st prize for BEE star labelled appliances in Agriculture Pumpsets category by the Govt of India and EEPC Regional Export Excellence award for the 9th consecutive time. The recognition comes as testimony to the committed efforts in pioneering innovative solutions in the pump industry.
Coimbatore, 11th Jan, 2014: Agriculture Sector of Indian Economy is one of the most significant part of India. Agriculture is the only means of living for almost two-thirds of the employed class in India. Agriculture is still the only largest contributor to India’s GDP and plays a significant role in the growth of socio-economic sector in India.
‘ Velanmai Chemmal’ Awards recognizes the contributions of Farmers in 5 main areas –
1. Sustainable agriculture and service to the farming community.
2. Adoption of recent technologies in crop cultivation and Sustainable Agriculture.
3. Contribution and Service to the farming community.
4. Contribution on Seed, Bio fertilizer production by adoption of new technologies and make several progressive farmers in Coimbatore District.
5. Contribution to Rural Women’s development and Service to the farming community.
‘ Velanmai Chemmal’ awards were devised by CRI Pumps the leading manufacturer of agricultural pumps in the country, in association with Tamil Nadu Agricultural University. The awards were presented to the winning farmers by MLA Mr.Challenger Durai, TNAU Vice Chancellor Dr.K.Ramasamy, C.R.I. Pumps Vice President Mr.R.Boopathy and Mr.P.Rajendran IAS – Commissioner Dept. Of Agriculture, Tamil Nadu.
The applications for the award would be distributed by the 30 Krishi Vighyan Kendra (KVK) in Tamil Nadu. Over 300 applications are shortlisted and the final 5 awardees are decided by the member Jury of TNAU Directors. Velanmai Chemmal awards will be presented to selected farmers belonging to different districts of the State based on their innovative agricultural experiences. CRI Pumps would honor the farmers for their contributions in introducing more innovative techniques in various area.
A pioneer brand in the pumps market, CRI Pumps has opened an exclusive manufacturing unit to cater to the Export business
Coimbatore, 12th May 2014: C.R.I. Pumps India’s leading pump manufacturer announces the opening of a manufacturing unit in Special Economic Zone located at Perundurai, Tamilnadu promoted by State Industries Promotion Corporation of Tamilnadu (SIPCOT). The unit set-up with an initial first phase investment of Rs.30 crores has been done in a 20 acre plot. This SEZ will manufacture Stainless Steel Submersible Pumps, Motors, Vertical Multistage Pumps, Pressure Boosting Systems and Industrial Pumps. The pumpsets produced in this new unit will cater to sectors like Industry, Residential, Irrigation, Water Supply, Mining, Oil & Gas, Buildings, Waste Water and Civil Projects.
Speaking on the launch of the new manufacturing facility in SEZ, Mr. G. Soundararajan, Vice Chairman C.R.I Pumps said,“ the manufacturing unit with a capacity to produce over 1 lakh pumpsets a year, will cater to the Export markets. The unit with a target turnover of Rs.200 crore in the first year will supply to various countries worldwide and CRIs foreign subsidiary companies. In the second phase the company plans to invest Rs 30-40 crore in near future for further expansion of this unit”.
The SEZ unit would continue to utilize the CRI Groups R&D Division – Fludyn Advanced Technology Centre that is recognized by Ministry of Science & Technology, Govt of India for state-of-the-art prototyping and testing facilities. The modern testing facilities are of international standards. The exemption from duty’s and taxes makes it competitive for Export markets. The SEZ project also helps CRI to release considerable manufacturing capacities in the existing units, hence providing additional capacities to cater to its growing domestic market demand of various products.
These exclusive facilities would help enhance the production for world-class products.
C.R.I. Pumps Private Ltd is the largest Pump manufacturer and exporter with turnover of about Rs.1100crs. The name C.R.I. itself encapsulates the company’s ethos: “Commitment, Reliability, Innovation” and it has now become a household name associated with pumps – be it for industries, buildings, waste water, residential, agriculture, mining, oil&gas and civil applications. C.R.I has what it takes – experience, expertise, commitment and a clear vision–to be a precursor of change, an innovator of new technologies and a standard bearer for quality.
CRI has bagged the 1st prize in the Manufactures of BEE Star Labelled appliances (Agriculture pump set) sector by the National Energy Conservation Award from Ministry of Power, Govt. of India for two consecutive years. It exports its products to more than 100 countries and has been awarded the EEPC Export Excellence award 9th time in a row for its export performance.
Mumbai, 20 April 2015: C.R.I. Pumps Private Limited,a reputed global player and India’s fastest growing pump manufacturer, now enters the non-metallic high end pipes segment as part of its rapid diversification strategy. It will manufacture uPVC and CPVC pipes, designed with higher durability to provide an efficient pumping and plumbing system, at its two state-of-the-art manufacturing facilities in Gandhinagar and Hosur.
Gandhinagar in Gujarat that will cater to the western, northern and central markets, and Hosur in Tamil Nadu that will cater to the southern and eastern markets, are expected to commence full-fledged commercial operations soon. The Gandhinagar plant has successfully test-marketed its products with highly encouraging results.
Announcing the launch of the manufacturing facilities, G. Soundararajan, Vice- Chairman of the Rs. 1,300 crore annual global turnover company, said the foray into pipes segment was not an adhoc one, but part of an overall business development strategy arising out of their five-year VISION 2020.
Explaining the rationale behind the entry, he said: “As part of VISION 2020, we have fixed on achieving an annual turnover ofRs. 5,000 crore by the end of 2020. To achieve this, we planned to rapidly diversify and add more products to our existing line. Even in an adverse market situation, C.R.I. has grown around 20% compared to the previous year to achieve the highest growth in the organized Indian pump sector in the financial year 2014-15.”
He added that as part of its diversification process, the first product that the company decided on introducing was pipes. C.R.I., with a clear mission to provide a one-stop fluid management solution, would now shift its focus to becoming a provider of an entire pumping system. The contribution of pipes in the total investment of a pumping system is much higher and even more than double that of the pumpset itself.
According to Mr. Soundararajan, in the initial phase C.R.I.is investing about Rs.120 crore in the pipe business. Funding would be through internal accruals and borrowings from financial institutions.
“CRI has a strong marketing network of 4,000 dealers, and nearly 10,000 retailers. Almost all our counters that sell our pumps also sell pipes. This would be to our great advantage from the marketing angle. In addition, C.R.I. also plans to create new distributor channels for promoting the pipes. C.R.I. is a well recognized brand among plumbers, contractors, builders, EPC companies and installers because of its five decades’ long service to the fluid industry. Most of the pipe consumers also acknowledge C.R.I as a quality player in the pumping industry. With this reputation, we can conveniently achieve our targets and become a notable player in the pipe segment,” the Vice-Chairman added.
From an initial manufacturing capacity of 15,000MTA C.R.I. is planning to expand the capacity in the coming years and with the existing established network target around 10% market share in the years to come.
The outlook for pipes is very promising in India. The CAGR of uPVC and CPVC are estimated to be around 15% and 30% respectively. The estimated market potential in India for non-metallic pipes is expected to be around Rs.21,500 crore. uPVC and CPVC pipes alone would contribute to around Rs.9,000 crore, and it is into this niche the company is now venturing in the initial phase.
uPVC pipes are used as riser (column) pipes, casing pipes, plumbing,sewage and drainage pipes. As column pipes,uPVC pipes are used extensively in place of GI and HDPE Pipes for the pumping of ground water in open wells and bore wells. These pipes possess higher tensile strength, UV and chemical resistance and energy efficiency. Further, the pipes have a longer life of upto 25 years and are light weight, maintenance-free and corrosion-free. uPVC column pipes also aid in extracting clear water from bore wells.
As plumbing, sewage and drainage pipes, uPVC pipes are used mainly for the distribution of potable water and disposal of waste water from residential, commercial buildings, and industries. The pipes are non-toxic and lead-free that makes them safe for potable water. The CPVC pipes are used for hot and cold water applications and also high pressure applications. In addition to this, due to their ability to handle up to a temperature of 200 degree F, the pipes are also used for transportation of chemical and hot corrosive fluids in process industries.
uPVC column pipes are available from 25 mm to 140mm diameter, uPVC casing pipes are available from 115 mm to 300mm diameter, and the uPVC plumbing pipes are available from 15 mm to 100mm diameter,with all accessories like fittings and solvents.
The column pipes are provided with patented Polymer Bonded Thread Sink (PBTS) locking system, another innovation from the C.R.I. R&D team. This unique locking system is used as a pipe coupler system to firmly couple the pipes.
The company expects the demand for plumbing, sewage and drainage pipes to increase manifold as the construction and infrastructure industry was deemed to take a giant leap, thanks to the Central Government’s policy initiatives and urban development programmes. An increase in demand for these pipes is anticipated with a quantum jump in the housing sector.
The company hopes that in urban areas these durable and corrosion resistant pipes would come as a solution where water is very hard and people have to frequently spend on steel pipes that rust and corrode quickly.
In the rural sector, the pipes are expected to come as a welcome change to agriculturists, because in the Indian scenario the cultivable area under irrigation is estimated to increase from the present 40 %
Rapid diversification strategy saw C.R.I. Pumps (P) Limited, a global force in the pump industry, entering into high value product of non-metallic plastic pipe segment early last year. The operations began with the manufacture of uPVC and CPVC pipes designed with higher durability to provide an efficient pumping and plumbing system at the state-of-the-art manufacturing facility at Gandhinagar, Gujarat. This unit presently caters to the western, northern and central Indian markets and the response so far has been overwhelming. Currently Gandhinagar, Gujarat plant is operating to full capacity.
Now, C.R.I. has opened its second Pipe manufacturing plant at Hosur, Tamilnadu. This new plant at Hosur offers top-of-the-line manufacturing facilities with state of the art machinery. This plant will ensure that the southern and eastern indian markets are catered to.
According to G. Soundararajan, Vice-Chairman of the Rs.1,500 Crore global turnover company, the aggressive expansion plans are part of an overall business development strategy arising out of the company’s five-year vision. C.R.I. has been growing rapidly even in adverse market conditions and has achieved the status of the fastest growing pump company globally.
He further extended that, “diversification has taken us to becoming a complete pumping and plumbing solution provider. A wider product line translates to better market reach. An increased production capacity translates to increased market share. Currently, our Gujarat plant is also under expansion mode to cater to the increasing demand. In this expansion phase, Hosur and Gandhinagar plants put together will be achieving a total production capacity of 40,000 metric tonnes per annum. The infrastructure thus created in these plants can accommodate increased production in future. The launch of the new Hosur plant will take us a step closer to the targeted pipe market share of 10% in India.
“In most pumpset installations the cost of the pipes is much more than that of the pumpset. With a long presence in the pump industry, C.R.I. has a strong marketing network of 4,000
Dealers and nearly 10,000 retailers. Almost all our counters that sell our pumps, also deal in pipes. This is to our great advantage in capturing a sizeable market share in pipes. In addition,
C.R.I. also plans to create new distributor channels for promoting certain specific application pipes. C.R.I. is a well-recognized brand among plumbers, contractors, builders and EPC companies because of its five- decades of service to the fluid industry. Most of the pipe consumers also acknowledge C.R.I. as a quality player in the pumping industry. With this reputation, we can achieve our targets and become a prominent player in the pipe segment” the Vice-Chairman added.
According to Mr. Soundararajan, C.R.I. is investing about Rs.125 Crores in the Pipes business. The estimated market potential in India for non-metallic pipes is expected to be around a whooping Rs. 21,500 Crores. uPVC and CPVC pipes alone would contribute to around Rs.10,000 Crores, and it is into this niche high value segment the company is now venturing in the initial phase and eyeing to capture 10% market share in the years to come. The Indian pipe market CAGR of uPVC and CPVC pipes are estimated to be around 15% and 30% respectively.There are good export opportunities as well, C.R.I. Pipes are currently exported to many countries.
The favourable factors contributing to the demand of these pipes are National Water Mission, Government Plans on Infrastructural development, Industrial Corridor Development, Roads, Housing for All Plan, Smart city development, Satellite towns, Sewage treatment and much more. As these plans unfold, the construction and infrastructure industry is deemed to take a giant leap thus boosting the demand for plumbing, sewage and drainage pipes.
A rapid conversion is happening from metal pipes to plastic pipes as metal pipes are having many short- falls like corrosion and longevity issues. The uPVC pipes shall also be a good alternative to the conventional cement and iron pipes in under- ground sewage and drainage systems. Further the time taken for installing these pipes is three times less than conventional metal pipes.
uPVC pipes are used as riser (column) pipes, casing pipes, plumbing, sewage and drainage pipes. As column pipes, uPVC pipes are used extensively in place of metal pipes and HDPE Pipes for the pumping of ground water in open wells and bore wells. These pipes possess
higher tensile strength, UV and chemical resistance and energy efficiency. Further, the pipes are light weight and free from maintenance and corrosion.
As plumbing, sewage and drainage pipes, uPVC pipes are used mainly for the distribution of potable water and disposal of waste water from residential and commercial buildings, and industries. The pipes are non-toxic and lead-free that make them safe for potable water.
The uPVC column pipes are provided with patented Polymer Bonded Thread Sink (PBTS) locking system, another innovation from the C.R.I. R&D team. This unique locking system is used as a pipe coupler system to firmly couple the pipes.
The CPVC pipes are used for hot and cold water applications and also high pressure applications. In addition to this, due to their ability to handle up to a temperature of 200 degree F, the pipes are also used for transportation of chemical and hot corrosive fluids in process industries.
C.R.I. uPVC casing pipes are available from 115mm to 300mm diameter; uPVC plumbing pipes are available from 15mm to 150mm & CPVC plumbing pipes are available from 15mm to 100mm diameter, with all accessories like fittings and solvents.